History of Delta

History of a brand

The company always invested in innovation and quality, guaranteeing the development of a well-adapted and customised range of products.

From the late 70's the commercial structure of Delta Coffee was decisively consolidated, facing the new demands of the market with ease: developing new products and services with overall quality. It was in this context that in 1984 the commercial activities were separated, handled by the company, Manuel Rui Azinhais Nabeiro Ltd., while the industrial activities were carried out by NOVADELTA - COMÉRCIO E INDUSTRIA DE CAFÉS, LDA., the first company certified in this sector in 1994 by the NP 29002 standards system.

Following a "single brand" strategy, different types of services were created, segmented by business/communication units. The preferred supply model is auto sale, supported by specialised technical support teams, freephone systems and personalised merchandising.

This process culminated in 1998 in the reengineering of the Nabeiro/Delta coffee group, causing creation of 22 companies organised by strategic areas to reinforce the main activity of the group. SAP was implemented as the management information system platform.

1961
Rui Nabeiro decide to create his own brand
1970
Developed new products and services with overall quality
1984
Commercial activities were separated , handled by the company, Manuel Rui Azinhais Nabeiro Ltd
1994
NOVADELTA - COMÉRCIO E INDUSTRIA DE CAFÉS, LDA.,
the first company certified in this sector by the NP 29002 standards system
1998
Reengineering of the Nabeiro/Delta coffee group, causing creation of 22 companies
2000
Certification of the products Delta Diamante, Platina and Gold
2007
Created the unique concept of Delta Q
2007
Delta Tejo - the only music festival in the heart of Lisbon, with artists coming from coffee producing countries and respect for the environment shared by partners, bands, vendors and public
2011
50 years Delta Café
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