History of Delta

A brand with a human face

A brand with a human face and commercial relations based on the principle, "Each customer is a friend".

One of the first steps Delta Coffee had to take was to conquer the confidence of the market: by winning friends who recommended the brand, it gained loyal customers, enabling sustained growth for the business. This is the management philosophy of Rui Nabeiro: A brand with a human face and commercial relations based on the principle, "Each customer is a friend". The strategy of action is to personalise the brand-client relationship, and to identify each situation as unique and individual across the spread of the businesses.

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